
Case Study
Case Study Chronicles: Real-world Success Stories Unveiled in Every Detail.

Case Study Chronicles: Real-world Success Stories Unveiled in Every Detail.
Campaign Execution
Over two years, Levrez operated as a fully embedded Marketo partner for Panopto managing the complete email marketing operation across both Education and Enterprise segments simultaneously. Our team owned the full campaign calendar from end to end, executing monthly newsletters tailored separately for each audience, event invitation and follow-up sequences for product events, city-specific conference emails with localised targeting, webinar invitation and reminder flows, holiday greetings, product update and feature announcement emails, customer satisfaction surveys, reseller and channel partner communications, website launch announcements, and demo request confirmation and nurture emails consistently delivering 15 or more campaigns per month across both segments without disruption.
Audience Segmentation & Database Management
We maintained strict separation between the Education and Enterprise contact databases across 100,000 contacts building and managing smart lists and segmentation rules within Marketo for precise audience targeting at every send. Ongoing list hygiene was managed continuously throughout the engagement, covering bounce management, unsubscribe processing, and contact suppression, with full CAN-SPAM and GDPR compliance maintained across all campaigns and contact records. Geo-based routing and segmentation were managed for regional and city-level campaigns ensuring every communication reached the right audience in the right market with the right message.
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Marketing Automation & Funnel Workflows
We built and managed Marketo nurture programmes targeting both Education and Enterprise prospects across the full funnel, developed web form trigger workflows to route demo requests by geography and deliver instant localised alerts to the relevant regional sales team, configured web visitor behavioural triggers to retarget engaged prospects through automated email journeys, integrated LinkedIn ad audiences with Marketo to enable coordinated email and paid social retargeting, and built automated unsubscribe and suppression workflows to keep the database clean and compliant at scale ensuring the full Marketo operation ran as an intelligent, self-maintaining revenue engine throughout the engagement.